Everyone wins in Food Truck Wars
The event, sponsored by USCâs Interfraternity Council, USCâs Panhellenic Council and Chewse.com, a catering company formerly known as Dish Dash LA, donated 10 percent of proceeds to Troy Camp. The IFC and PHC each sponsored five different food trucks to compete for a special trophy.
Last yearâs inaugural Food Truck Wars was a highly successful event that pitted the east side of the Row against the west, while this yearâs event focused more on the Greek community as a whole. The competition aspect, however, was not completely lost this year; even the owners of the trucks were swept up in the idea of fraternities vs. sororities.
âEveryone gets naturally competitive in an event like this,â said Bill Kelly, found of Smokinâ Willieâs BBQ. âItâs a great idea, and weâre proud to be a part of it.â
Smokinâ Willieâs BBQ truck, sponsored by the IFC, was a major draw for many students. Though the truck has only been operating for a year and a half, Smokinâ Willieâs is a well-established barbecue sauce brand.
The truck served up thick hoagie rolls layered with meat choices of pulled pork, spicy or classic chicken, and meatball. It also had less-traditional items such as BBQ tacos and sliders, served with the quintessential BBQ side dishes of baked beans, cole slaw or potato salad. A pulled chicken sandwich with coleslaw and a soda cost $8.50.
Other IFC-sponsored trucks included Slamminâ Sliders, Uncle Lauâs Island BBQ, Longboardâs Ice Cream and Macho Nacho. Longboardâs Ice Cream was particularly popular, boasting hand-dipped ice cream bars and frozen bananas with more than a dozen topping choices, including Pop Rocks and Fruity Pebbles.
The PHC provided some quality competition with its food truck picks. The Buttermilk Truck took up its usual position in front of Gamma Phi Beta, while Cheer Burger, Georgeâs Greek Gyro Truck, Lake Street Creamery and Sweet Eâs parked outside of Alpha Chi Omega and Delta Tau Delta.
Many were willing to hand out samples on request, and Georgeâs Greek Gyro Truck gained fans with large platters of pita and beef gyro, which the food truck passed out to the waiting crowds.
Sweet Eâs, which specializes in miniature baked goods, boasted a drool-worthy window display of sweet treats. The truck showcased tiny cupcakes in various flavors, such as vanilla chocolate-chip cookie dough, blue velvet, cookies and cream and Mexican chocolate churro.
In addition, the bakery sold chocolate-dipped pretzels, rice crispies and Oreos. The truck has been mentioned inÂ Eater LA, OK MagazineÂ and theÂ Los Angeles Times. Each cupcake was $1.50, while other treats were slightly higher in price.
The 10 food trucks were very popular throughout the evening, some more than others. The success of the event means that Troy Campâs hopes for enough funds to send a group of children to Disneyland this month might be realized.
Stay tuned for updates and the final results of this year’s Food Truck Wars.