Perception is tied to likability

By Grace Kim · Daily Trojan

Posted October 10, 2012 at 11:16 pm in News

New research by the Brain and Creativity Institute at USC determined that whether a person likes or dislikes someone can affect how their brain processes their actions.

Past research shows that the way your brain processes another person’s simple motor actions — such as finger movements — can be influenced by what the person looks like and whether they are more or less physically similar to yourself. For instance, people tend to have more empathy toward those who look similar to them.

The paper’s lead author, Mona Sobhani, said she wanted to add on to this research by looking into the effects of groups on perception. Sobhani is a third-year graduate student studying neuroscience at USC.

“We were interested in seeing if a construct like group membership — whether you belong to one social group or another — could alter the way your brain perceives someone else’s actions, when the person whose actions you are viewing is similar to yourself physically,” Sobhani said.

In the study, Jewish subjects were presented with likable people and Neo-Nazis. Researchers based the study on the perception that it is socially acceptable for Jewish individuals to dislike a social group that explicitly dislikes them and can even sometimes be threatening to them.

Participants viewed two-second video clips of subjects performing simple actions, such as drinking from a water bottle, and their responses were recorded. Before seeing the clips, the participants were informed that about half of the people in the videos held strongly anti-Semitic beliefs while others came from neutral backgrounds.

The participants were asked to rate how much they liked the subjects of the videos before and after they saw the clips. Analysis of the subjects’ responses to seeing each video clip revealed that the actions of Neo-Nazis were more unpleasant than the same actions performed by “likable” example individuals.

“This is an important finding because it suggests that an abstract social factor, and not a visual difference per se, can affect how you perceive the person,” Sobhani said. “It is especially interesting that this extends to such a simple motor action as reaching for and grasping a water bottle.”

Sobhani said the next step is to investigate whether the brain processes the actions of disliked individuals differently even if it is not socially acceptable to dislike them.

These results contribute to the longstanding evidence supporting the notion that perception of in-group and out-group members implicitly biases information processing in fundamental neural networks.

Comments are closed.

More News

  Daily Trojan Spring Awakening Supplement

Blogs

Daily Trojan Poll

Which headliner did you enjoy most at Springfest?

View Results

Loading ... Loading ...

Archives

October 2012
S M T W T F S
« Sep   Nov »
 123456
78910111213
14151617181920
21222324252627
28293031  

Browse Archives

News

’SC computer breaks tech speed record

USC’s newest supercomputer has ranked as the fifth most powerful supercomputer in the U.S., reaching 531.6 teraflops, or floating-point calculations per second, according to USC ...

Former Dornsife professor added to FBI Wanted list

Former USC professor Walter Lee Williams was named the 500th person on the Federal Bureau of Investigation’s Most Wanted List on Monday. [caption id="attachment_67373" align="alignright" width="225"] ...

Roundup

The following incidents were reported in the USC Dept. of Public Safety Daily Incident Log between Monday, June 10, and Tuesday, June 11.  Crimes against a ...

Opinion

Gov’t needs clear policy to access data

As people spend more time with computers, their reliance on websites and Internet service providers grow. And yet, the government’s ability to monitor these technologies ...

Whistle-blower program needed for internships

A Federal District Court judge in Manhattan ruled last Tuesday that Fox Searchlight Pictures had violated federal law by not paying production interns on the ...

Students must continue work on USChange

Many members of the USC community voiced their concern following the May 4 incident in which the Los Angeles Police Department shut down a party ...

Sports

USC football APR scores still below national average

Last week, the NCAA announced the Academic Progress Rate multi year scores that cover the four-year period between the 2008-09 and 2011-12 academic years, and ...

USC names Ron Allice’s replacement

For 15 years, Caryl Smith Gilbert has been molding champion track and field athletes and leaders east of the Mississippi. Beginning next season, however, she ...

Nellum earns another top distinction

USC senior Bryshon Nellum, who closed out his USC career with an NCAA championship in the 400 meter last week in Oregon, was named the ...

Lifestyle

Summer recipes bound to relax and chill

With the official start of summer just around the corner and a glimpse of those long, hot L.A. days bound to overwhelm us, it’s the ...

Event celebrates LA’s Chinese culture, history

Chinatown Summer Nights has mastered the blend of L.A.’s trendiest music and marketplaces with the historic cultural neighborhood in the program’s fourth season. Alight with ...

Tech world gravitates to City of Angels

Hopping onto the tech bandwagon is no easy feat these days. The competition that goes on in Silicon Valley for bright engineers and marketing superstars ...

Photos

In Photos: Washington comes to USC

In Photos: Washington comes to USC

The Schwarzenegger Institute held an immigration reform forum titled "Washington comes to USC", with U.S Senators John McCain, Michael Bennet and former President of Mexico ...

In Photos: Armenian Genocide

Photos by Ani Kolangian [gallery link="file" ids="66554,66555,66556,66557,66558,66559,66560,66561,66562"]

In Photos: Springfest 2013

Photos by Priyanka Patel. [gallery link="file" ids="65587,65586,65585,65584,65583,65582,65581,65580,65579,65578,65577,65576"]