Cinema school adds degree in digital arts
A major in critical Facebook studies might be a long time coming, but the study of social media technology and interaction is making its way into classrooms at USC.
Beginning fall 2013, the School of Cinematic Arts will offer a Bachelor of Arts and Doctor of Philosophy in Media Arts + Practice, which will allow students to specialize in digital arts ranging from visual storytelling to interactive data displays. The program capitalizes on the growing need for cinematic technology across a variety of sectors.
Director of the Media Arts + Practice Program Holly Willis said the increased relevance of digital communication in business, urban planning and the law was one of the major reasons the major was added.
âStorytelling is fundamental â not just in entertainment, but in everyÂ industry,â Willis said. âThere is a growing need across every field for people who understand the power of the cinematic arts and can use it effectively to better inform, educate, interpret and communicate in a world that is inundated with data and information.â
Some students expressed enthusiasm about the wide variety of fields that the degree applies to. Katie Durocher, a sophomore majoring in broadcast and digital journalism, said the interconnectedness of professional skills makes the new degree especially important.
âAs communications go digital, the skills necessary to effectively convey things like data and advertisements will become critical,â Durocher said. âWeâre nearing the point where future professionals in my field will rely on the skills of cinematic design to make our work more successful.â
Willis said staying on the cutting edge of cinematic technologies and applications makes the School of Cinematic Arts stand out.
âSCA is known as a home to some of the best writers, directors, producers, animators, game designers and critics in the world,â Willis said. âPeople who specialize in creating or commenting on the entertainment industry and our program [will] build on that legacy.â