It’s hardest to describe a cultural phenomenon from the very middle of its trajectory. Not enough time has passed for hindsight to accurately characterize its origins, and its future remains distressingly uncertain, particularly for its primary stakeholders. The rapper Lil Dicky finds himself in just such a position at the moment; profoundly validated by his […]
The Marvel Studios blockbuster Captain America: The Winter Soldier retained its No. 1 spot over Easter weekend, dropping a soft 38 percent to $25.59M, bringing its robust total to $200.5M. This is one of the best third weekend drops ever for a superhero film and raises the possibility of it pulling off a rare four-peat […]
With three weeks on the books, the 2014 MLB season is starting to settle into a groove, players are getting comfortable with their new teams, and the Houston Astros are still historically bad. Fantasy owners, on the other hand, are starting to realize what their team needs and are looking to give their roster a […]
Trojan offense and defense faced off in the Los Angeles Memorial Coliseum on Saturday, April 19, for the annual spring game. Photos by Ralf Cheung, Nick Entin and Austin Vogel.
Over-consumption seems to be a common theme in every college student’s life. Typical binges consist of pizza, cold brews and lots of ice cream while watching excessive amounts of Netflix. My overconsumption similarly consists of carbs, lots and lots of carbs. I recently consumed enough bread to feed a small village, and let me be […]
This weekend will see a slew of new releases, all targeting different markets, but none of them should be major players. Instead, expect the top box office spot to be another battle between Rio 2 and Captain American: Winter Soldier. The biggest weekend release is Transcendence, starring Johnny Depp. Regardless of a strong cast including […]
Two weeks into the 2014 MLB season, things are starting to normalize. This is such a pivotal time in the year, because it’s the time when people are either feeling overly confident in their hot starters or uneasy about the players who are crawling out of the gates. There are plenty of guys that are […]
Since its inception, the advertising industry has tried to present ads as entertainment, and it’s never been closer to succeeding. Although Americans watch less live television today than we have in the past, TV ads have started to become more a part of pop culture than ever before. With online viewing platforms allowing us to […]
Thanks to becoming the unexpected top choice for families, Captain America: The Winter Soldier was able to repeat at No. 1 with $41.27M in a close victory over the animated sequel Rio 2, which still managed $39.33M. The South American avian comedy actually had the lead going into Saturday and Sunday but Captain 2’s Saturday […]
Greek Supplement A letter from the editors USC Greek breakdown IFC, PHC Greeks work toward acceptance MGC: Small population, close ties The ROW: More than stereotypes? Professional frats plan for future NPHC looks to expand, rebrand Faith found in greek communities Athletes: practice makes pledging Asian greek council not limited to USC I’m Black and […]