After leaving in 2007, the store has come back to USC in order to serve student demand for the store’s services on campus.
Bookstore manager Raymond McDermott says digital books will not soon replace print books.
Though down from last year, sales were higher than officials expected given the early game time.
Official says bookstore sells about $1,000 of merchandise per hour before game.
Websites allow students to rent books, offering an cheaper alternative to the bookstore.