The Association of Innovative Marketing Consulting, a student organization that provides marketing services, is trying to create a safer environment on campus. AIM was hired by the Los Angeles Police Department to create campaigns centered on three issues on campus: sexual assault, alcohol awareness and bike safety. AIM has taken on this challenge and begun […]
Therese Wilbur, an assistant professor of clinical marketing, spoke about preparing a résumé and the importance of networking as part of the Branding You workshop Wednesday. The event was part of the USC Career Center’s weeklong Career Fest.
The class is running a marketing campaign to recruit new employees for the FBI.
Brands such as Snickers, Budweiser, Doritos and Google prove to be consumer favorites.
I wish Hot Pockets would start handing out free samples, too.