Superbowl commericals mean big bucks
The day after the Super Bowl, most people are spending more time discussing Beyoncé’s latest exhibition of vocal magnificence than the Baltimore Ravens’ well-deserved win. Yet the most interesting thing about this year’s Super Bowl has less to do with the stadium-wide New Orleans power shortage and more to do with the entertainment in between [...]
Read the rest of this article »Live shows demand reversion to basics
If people are enjoying live performances nowadays, it might be for all the wrong reasons. Somewhere along the line, live performances have become more about theatrics than about vocal talent. In other words, what gets people talking now is cool dancing and light shows. It is, however, worth noting that lights, pyrotechnics and dancing are [...]
Read the rest of this article »Super Bowl commercials: The good and the bad
Every Super Bowl party has one: that guy who’s “only there for the commercials.” And probably free beer and nachos. But that guy’s got a point – companies pull out all the stops for Super Bowl Sunday, to convince a massive crowd of roaring sports fans that they need a brand new Chevy or 6-pack [...]
Read the rest of this article »Super Bowl more than just a game
The Super Bowl has turned into one of the watershed cultural events in America.
Read the rest of this article »The Spirit of Troy to appear on Glee
The marching band will perform a mashup of Michael Jackson’s “Thriller” and Yeah Yeah Yeah’s “Heads Will Roll.”
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Black Eyed Peas shifts tone of Super Bowl halftime show
Michael Jackson was arguably the first extremely popular, A-list pop star to play the Super Bowl halftime show. He performed at the Rose Bowl in 1993 during Super Bowl XXVII. TV ratings skyrocketed during the performance, setting a precedent for highly anticipated, extravagant halftime performances with star musicians on the bill. Eleven years later, the [...]
Read the rest of this article »Former Trojans to face off in AFC Championship Game
Former USC signal caller Mark Sanchez will lead the New York Jets against Troy Polamalu and the Pittsburgh Steelers Sunday.
Read the rest of this article »Los Angeles plans for 2016 Superbowl
The potential stadium would cost $1 billion and could be completed by 2015.
Read the rest of this article »Alumna’s new album an homage to ’SC
The USC graduate’s latest remembers the singer-songwriter’s beginnings.
Read the rest of this article »Census counts as an important endeavor
While attention has mostly been focused on the disappointing Super Bowl commercial, a bigger issue is actual Census participation.
Read the rest of this article »A new type of undergraduate experience will be added to the university as music icons ...
Video from the scene, courtesy of USC Black Student Assembly. Students, alumni, faculty and community members ...
[gallery link="file" ids="67092,67091,67090,67089,67088,67087,67086,67085,67084"] Photos by Razan Al Marzouqi More than 100 students gathered in front of Tommy ...
With a runoff election almost two weeks away, Councilman Eric Garcetti and City Controller Wendy ...
Architect and USC alumnus Anthony Marnell, '72, donated $1 million to the School of Architecture ...
UPDATE: Photos from the scene, courtesy of USC student Christopher James. Multiple USC students were detained ...
On April 3, Assistant Professor of International Relations Mai’a Keapuolani Davis Cross, who had traveled cross-country from her tenure track position at Colgate University to ...
The Galen Center entered into a deal last week with Nederlander Concerts, a Los Angeles-based company that organizes concerts with venues, to increase the numbers ...
A group of USC students, community members and local artists in Leimert Park are bringing the pay phone back into service — and hoping to ...
A report sponsored by the Bill & Melinda Gates Foundation reveals that the nation’s higher education system is facing a dropout crisis. Produced in part ...
The prison must be closed as it stands for hypocrisy and infringes upon international human rights.  One hundred of the total 166 inmates at the Guantánamo ...
Tuesday marked the 20th anniversary of the creation of World Wide Web. The organization responsible for building the Internet, CERN, also created the Large Hadron ...
As the USC baseball team enters the final month of its baseball season 11 games under .500, it can at least feel good that it ...
For the No. 4 USC women’s sand volleyball team, its entire season has led up to this tournament. The team will finally be put to the ...
When it comes to dominating the competition in the pool, nobody does it better than the Vavic family. Following a season in which head coach ...
Though Generation Um…includes a star studded cast—Keanu Reeves, Bojana Novakovic, and Adelaide Clemens—this film surprisingly has more of an indie vibe.  Set in New York ...
Though finals loom as obstacles between now and summer, Ground Zero Performance Café has the perfect solution for both cooling down and serving your study ...
Before Disney’s Peter, Wendy, John and Michael flew over “poor Nana” toward Big Ben and continued to the second star to the right and straight ...
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The Schwarzenegger Institute held an immigration reform forum titled "Washington comes to USC", with U.S Senators John McCain, Michael Bennet and former President of Mexico ...
Photos by Ani Kolangian [gallery link="file" ids="66554,66555,66556,66557,66558,66559,66560,66561,66562"]
Photos by Priyanka Patel. [gallery link="file" ids="65587,65586,65585,65584,65583,65582,65581,65580,65579,65578,65577,65576"]
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