Tag Archive for: the lego movie

Advertisements are films, too


By
 in , ,
Since its inception, the advertising industry has tried to present ads as entertainment, and it’s never been closer to succeeding. Although Americans watch less live television today than we have in the past, TV ads have started to become more a part of pop culture than ever before. With online viewing platforms allowing us to […]

Diverse weekend releases usher in new season of films


By
 in , , ,
With the Academy Awards last weekend, a new season of films has officially begun. March should bring more new releases each weekend than January and February, which are typically slow months for theaters because of the awards season. This weekend has three nationwide releases, all playing to very different audiences. 300: Rise of an Empire […]

Academy Awards should slow weekend releases


By
 in , , ,
With spring just around the corner, this weekend’s box office brings several new releases, targeting a variety of demographics. While all of these films will suffer because of the Academy Awards on Sunday, some of them should have enough draw to audiences to the theaters. The most talked about release this weekend should be the […]

‘The Lego Movie’ as cultural allegory


By
 in , ,
I thought I knew what people like about The Lego Movie. I saw Wall-E and Toy Story and enjoyed their substantive messages, and their occasional one-liners that “only an adult would understand.” Still, those films were created primarily for kids, and say very little about the state of contemporary culture. In fact, until I saw […]

Weekend Box Office: ‘Lego Movie’ and romantic trio lift up holiday weekend


By
 in , , ,
Despite a foursome of new releases, The Lego Movie repeated at No. 1 with a $62.5M four-day weekend, nearly outranking 2010’s Valentine’s Day ($63.1M) as the highest President’s Day Weekend on record. Its three-day weekend total of $49.85M was a slight drop from its $69.1M opening and, with two more weeks to itself, the toy […]

Weekend Box Office: ‘Lego Movie’ assembles awesome opening weekend


By
 in , , ,
Much like the aggressively catchy theme song featured in The Lego Movie, everything was awesome at the box office this weekend for the toy adaptation. The film managed a phenomenal $69.1M, the second largest February opening ever behind 2004’s The Passion of the Christ ($83.85M), and displaced Ride Along’s three-week hold on the No. 1 […]