Posts

Advertisements are films, too


Since its inception, the advertising industry has tried to present ads as entertainment, and it’s never been closer to succeeding. Although Americans watch less live television today than we have in the past, TV ads have started to become more a part of pop culture than ever before. With online viewing platforms allowing us to […]

Weekend Box Office: ‘300’ rises above ‘Mr. Peabody’


Seven years after the record-breaking run of its predecessor, 300: Rise of An Empire still managed a robust opening of $45.04M over the weekend, beating out DreamWorks Animation’s Mr. Peabody & Sherman. While this is a step down from 300’s $70.88M opening in 2007, which at the time was the largest spring opening ever, it’s […]

Diverse weekend releases usher in new season of films


With the Academy Awards last weekend, a new season of films has officially begun. March should bring more new releases each weekend than January and February, which are typically slow months for theaters because of the awards season. This weekend has three nationwide releases, all playing to very different audiences. 300: Rise of an Empire […]

Academy Awards should slow weekend releases


With spring just around the corner, this weekend’s box office brings several new releases, targeting a variety of demographics. While all of these films will suffer because of the Academy Awards on Sunday, some of them should have enough draw to audiences to the theaters. The most talked about release this weekend should be the […]

‘The Lego Movie’ as cultural allegory


I thought I knew what people like about The Lego Movie. I saw Wall-E and Toy Story and enjoyed their substantive messages, and their occasional one-liners that “only an adult would understand.” Still, those films were created primarily for kids, and say very little about the state of contemporary culture. In fact, until I saw […]

Action films shouldn’t have large box office impact


With President’s Day Weekend behind us and the Academy Awards creeping up in about a week, new releases are sparse this weekend, with a pair of action films lacking in both good marketing and critical acclaim. This week’s new releases, Pompeii and 3 Days to Kill, are both targeted toward the male demographic, a shift […]

Box office preview: New releases should please variety of audiences


A new weekend means new film releases, and you can look forward to a trio of nationwide releases this weekend. While they may not all to be quality films, there should be a new film for everyone. Each of these films touches on a different key demographic so everyone can enjoy a movie this weekend. […]