Alumni offer quick, easy tanning solution

By Shannon McHugh · Daily Trojan

Posted September 9, 2009 at 9:37 pm in Lifestyle

Forget Florida. As far as Angelenos are concerned, California is the Sunshine State. With all the time we spend on the beach, at the park, hiking in the hills and swimming in pools, it is no surprise that a big part of Los Angeles culture is the ability to get a sun-kissed tan — on a body that looks great showing it off, of course.

This past weekend was Labor Day weekend, a time when we bid farewell to barbecues and pool parties and our commitment-free existences, all the while allowing us to show off as much skin as we can before fall forces jeans and hoodies on us. Besides, who doesn’t want to show off the tan they’ve been working on during the summer?

Before and after · Tired of her pale skin tone, Daily Trojan reporter Shannon McHugh agreed to test out Spray Tan L.A.’s at-home services. The innovative mobile tan business was created by two recent alumnis. - Photos courtesy of Shannon McHugh

Before and after · Tired of her pale skin tone, Daily Trojan reporter Shannon McHugh agreed to test out Spray Tan L.A.’s at-home services. The innovative mobile tan business was created by two recent alumnis. - Photos courtesy of Shannon McHugh

Yet, simply being from Los Angeles does not give you the inalienable right to the deep, rich tan worn by many of the city’s residents. It is a privilege, and I am one of those unprivileged — not to mention unlucky — individuals who can’t easily soak up the rays. With next-to-white, natural blonde hair and bright blue eyes, it’s not hard to imagine that my complexion starts as white as linen and, by the end of summer, the best attempt at a tan my skin can muster up is some sort of off-white color with crimson accents. That is why my best bet to get ready for Labor Day weekend fast was a spray tan.

So when I heard about Spray Tan L.A., a new mobile spray tanning company run by two USC alumni, I had to know all about it.

When I called them up and scheduled my appointment, a friendly male voice gave me all of my pre-tanning details: shave all unwanted body hair, exfoliate and don’t apply lotions, deodorants or anything else on the skin. Got it.

A Spray Tan L.A. stylist named Carli arrived at 10 a.m. the next morning with two bags packed to the brim. Once she entered my apartment, she immediately unzipped a circular bag and pulled out a folded up tent-like contraption; with one shake, it popped open into a tent that nearly hit the top of my ceiling.

Shortly after a detailed get-to-know-you conversation about my skin type, tone and what I was looking for in a tan, I stripped down to the nude (what girls will do to avoid tan lines!) in an open-faced tent in the middle of my living room with a stylist spraying a pH-prep spray on my body to prepare my skin for my tan. The conversation was very fluid and natural, like we were girlfriends talking about what we were doing this weekend, though I’m pretty sure most friends have those conversations clothed.

After a good bit of drying off, the tanning portion of the process began. Carli sprayed each side of me in an efficient and perfected way, making sure to avoid over-spraying and streaking. The smell of the spray wasn’t your typical spray tan smell; it had a hint of caramel to it, which I later learned was part of the company’s trademarked, all-organic spray. The whole process, which lasted about 45 minutes, ended with a quick and painless drying process and next-to-nothing clean up.

Simple, fast and easy — just what I was looking for.

Spray tanning has become a popular trend in the past couple years, and tanning salons have begun making a fortune on their various forms of the fad. The Mystic Tan — a UV-free spray tan that allows you to strip down and get into a small room where misters spray both sides of your body evenly — is the most cost-effective option for tanners. Some salons even hire professional airbrush stylists to do the work for you, spraying each side of your body with a close and careful eye — at a higher price.

With all the developments in the tanning world, it was only a matter of time before someone upped the game of the instant tan; and who better to do it than two USC alumni?

Rob Lonardo, a class of 2000 USC alumnus who majored in finance and marketing through the Marshall School of Business, had been a client of the tanning business for two years before he realized that he could improve it.

“I became a spray tan client about two years ago,” Lonardo explained. “An ex-girlfriend of mine got me into it, and I fell in love with it. Spray tanning gave me a confidence and self-esteem that was overwhelming.”

As he got into it, he realized just how much he preferred the airbrush spray tan and stuck to that; when it came time for him to get resprayed, though, he had noticed that normal tanning salons which offered the airbrushing had timing complications.

“The hardest thing to do is to fit a tanning salon stylist into your schedule,” he said. “With their limited hours and limited staff, you need to plan almost two weeks in advance, and sometimes a tan is an impulse buy. You want it now.”

That’s when he and a fellow USC alumnus, Jesse Caetano started their business, Spray Tan L.A., a mobile spray tan service that comes to you, 24 hours a day, seven days a week, 365 days a year.

“We’ll come to you, anytime, anywhere you need us,” Lonardo said. “College campuses, sororities, fraternities, movie sets, homes, strip clubs, you name it.”

Lonardo’s company also has another incentive to use his company; all of his spray products are completely organic and custom made. None of its products are used anywhere else in the country. It even has trademarked scents — such as Caramel and Coconut Paradise — that come in the sprays to alleviate the chemical-like smell that you would get with a normal spray tan.

The pampered, celebrity airbrush tanning stigma is a thing of the past; at least, that’s what Lonardo and Caetano are trying to accomplish. Their overly trained staff works to the satisfaction of its clients before anyone else, and always gives you what you ask for: elegant and efficient service fast.

More information can be found about Lonardo and Spray Tan L.A. at www.spraytanla.com.

Comments are closed.

More News

Current Weather

FairLA Downtown, CA
50°F (feels like 50°F)
Weather data provided by weather.com®

Daily Trojan Poll

What are you plans for Spring Break?

View Results

Loading ... Loading ...

Archives

September 2009
S M T W T F S
« Aug   Oct »
 12345
6789101112
13141516171819
20212223242526
27282930  

Browse Archives

News

Changing hands

Changing hands

Students purchase cell phones, iPods and other items at the Department of Public Safety’s lost and found sale Wednesday. About 200 people showed up to ...

USG-funded speaker event draws criticism

Students from a variety of ideologies are coming together in protest of the Undergraduate Student Government’s decision to provide funding to help bring a controversial ...

College Democrats, Republicans square off at debate

Political debate was in full swing Wednesday night as students filled the room in Waite Phillips Hall to hear campus political groups debate President Obama’s ...

DPS, Latino Student Assembly discuss race

When Luis Garcia Rico was riding his bike to Wing Stop one night for a quick dinner during finals, he saw flashing lights behind him. ...

University earns spot on community service honor roll

USC was recently named to President Obama’s 2010 Higher Education Community Service Honor Roll for its students’ work in the surrounding neighborhood, but community service ...

Cheng, Ogbevoen name new USG executive officers

Undergraduate President-elect Chris Cheng and Vice President-elect Nehi Ogbevoen announced their 2010-2011 executive officers at Tuesday’s Senate meeting, marking their first official decision since winning ...

Opinion

USG should sponsor both sides of debate

The university setting is an ideal forum for viewpoints from all political, cultural and ideological arenas; colleges across the country have a storied history of ...

Is procrastination really that bad? I’ll find out later

Well into midterm season, college students across campus feel the stress of studying for exams and the anxiety that comes with testing. But while hours ...

Farmers market offers unique experience

A Tuesday walk down University Avenue is no longer just a monotonous commute to and from class. It’s an experience. The farmers market, which was previously located ...

Master plan will affect community ties

Last week, President Obama included USC on the President’s Higher Education Community Service honor roll, along with 700 other universities. This honor validates the unique quality ...

On-campus social scene needs a life

Department of Public Safety Chief Carey Drayton said he has high hopes for the new Ronald Tutor Campus Center. He thinks the building’s opening in ...

Alternative spring breaks are worthwhile

If you’ve ever suffered through one of MTV’s raucous spring break specials, you might conclude that all college students make a yearly pilgrimage to Cabo ...

Sports

Women of Troy travel to NCAA championships

The No. 9 USC women’s swimming and diving team will fly to Purdue, Ind., on Monday to compete in the NCAA championship meet. After the team’s ...

Trojans have full schedule during break

The USC track and field team will have plenty of ways to keep busy over spring break. With the Northridge Invitational beginning Friday and the ...

USC gets double dose of Cougars away from home

The No. 7 USC men’s volleyball team will travel to Utah this spring break, as it visits No. 4 Brigham Young University for back-to-back games ...

East Coast swing for streaking Trojans

Fresh off a dominating 5-2 victory over Wake Forest on Wednesday, the No. 3 USC men’s tennis team will be heading east for two matches ...

Highly ranked field in store for Trojans

Calling itself the host of the best field in college golf, the Southern Highlands Collegiate will welcome 11 of the nation’s top 20 golf teams, ...

Errors and unearned runs prove costly

University of Connecticut third baseman Mike Olt’s ninth inning double off the glove of USC senior centerfielder Mike O’Neill knocked in the game-winning run as ...

Lifestyle

South Korean film finds humor in cruelty

South Korean film finds humor in cruelty

Mothers are strange beasts. Their relationships with their children are far more complex and imperfect than most realize until they are parents themselves. Some women ...

Weekend picks

thursday, march 11 Navigating the Film Festival World Seminar for Filmmakers 7:30 p.m. > Egyptian Theatre > $15 For budding filmmakers and future film critics, this informative ...

Gorillaz’s latest shows off pop music at its finest

Gorillaz’s newest release, Plastic Beach, is unmistakably pop. But confined to current and somewhat mistaken definitions of the genre, this is either an insult or just ...

Blogging provides students a soapbox

This week I did something that I never thought I would do — I started a blog. Blogging has become a nearly ubiquitous hobby for our ...

Documentary spotlights art-heist drama

In a world of corruption, avarice and back-room deals, a fervent debate has been raging between warring parties for years. Since art became a business, ...

Soundtrack mixes Disney pop and eerie rock

A curious conglomeration of artists came together to form the questionable but well-meaning backtrack to Tim Burton’s latest cinematic creation. After watching Alice in Wonderland ...