The walls of Ronald Tutor Campus Center’s Grand Ballroom will pulse with energy as hundreds of students eagerly await the start of KXSC’s annual music fest. This year’s lineup promises to feature a wide-variety of genres that will rock the space for eight hours straight at KXSC radio’s fifth annual music festival, held this Saturday.
Doors will open at 3 p.m. and the musical event will feature food trucks, art vendors, free food and activities and, of course, an energy-packed line-up, headlined by electronic artist Dan Deacon.
KXSC Promotional director Malia Schilling said that, in addition to headliners, the festival will include performances in an “eclectic” mix of musical genres.
“We also have a band called KNOWER performing, which is this really funky, jazzy, experimental band,” Schilling said. “The Dead Ships are a local L.A. band and they’re kind of indie rock, and we also have the Dublab DJs, which is a radio collective.”
Festival attendees will also be able to stop by the Ableton DJ tutorial booth for a free DJ tutorial lesson, snack on a free açaí bowl from AmazeBowls or stay hydrated and alert with a free cup of coffee from Coffee Bean & Tea Leaf in the ballroom.
The music will also be broadcasted live on the video screens at Traditions, where attendees who are 21+ can enjoy the show with a beer in hand.
General Manager of KXSC Lee Robinson hopes that these additional events will help draw an audience for bands that might not be well-known.
“We are trying to find a niche,” Robinson said. “I think the event is super unique in that it’s not just a concert. Concerts do a good job bringing in known artists, but we’ve tried to supplement the music by putting our festival where there is a component of vendors, food trucks, et cetera and people will still be able to watch the show.”
Robinson said he is confident the festival will have a good turnout and hopes that successful past festivals will encourage new students to attend.
“The festival is starting to gain momentum because, in the past years, people have had fun even though they may not have known some of the bands,” Robinson said.
The festival is free to USC students, and each student can bring one 18+ guest. Students do not have to formally RSVP and can check into the festival upon arrival with their USC ID.
“It’s going to be a lot of fun — we’re kind of taking over the entire Campus Center,” Schilling said. “We just really want to bring amazing music to the USC community and this is also our chance to put out name out there.”
KXSC Radio is the official independent, student-run radio station of USC run entirely on a volunteer basis. The station provides original radio programming 24 hours a day on 1560 AM and was founded in 1975.
For a complete list of performers, please visit kxsc.org/kxscfest.