NAMM comes to Anaheim


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What do you get when you bring together new musical instruments, technological products and music industry professionals with their game faces on all in one place?

The 2011 NAMM Show held at the Anaheim Convention Center on January 13 through the 16th.

NAMM, which stands for the National Association of Music Merchants, puts on trade shows in hopes of uniting merchants to strengthen the technical state of the music industry. Each day is filled with opportunities for retailers to showcase their latest instruments, recording equipment and an array of other products used throughout the process of creating future groundbreaking music. Musical performances and seminars focusing on everything from products to ways to enrich one’s company are also put on throughout each day.

While you may be saying, “Man, I have to go to this,” the NAMM Show is an event most people can only dream about going to. It is so exclusive that it’s not open to anyone besides NAMM members, merchandisers, those directly invited and people lucky enough to score passes from a friend who happens to have a few extra. 

Becoming a member isn’t the easiest task to achieve either. They only accept people from a certain list of companies that meet the requirements of manufacturing, distributing, and retailing musical products. If you’re a person who has been dreaming about going into a career surrounding this type of work, it would not hurt to look into the companies on that special list. 

All in all, NAMM showcases the attempts of the music world to keep growing technologically and keep the industry alive.