Latine-owned businesses for Hispanic Heritage Month and beyond

These dynamic companies will have you filling your shopping cart this month.

By CYNTHIA SOLIS
Latinx With Plants started as an Instagram page before it opened a storefront in the heart of Boyle Heights in 2019, with founder Andi Xoch bringing community and healing to the neighborhood through plant care. (Alia Yee Noll / Daily Trojan)

From fantastic beauty products to breweries and aesthetic plant shops, many brands showcase the best of Latine culture on the West Coast all year round. Sept. 15 to Oct. 15 is officially designated as Hispanic Heritage Month, and this year focuses on the social, economic and political growth Latines have strived for in the United States with the theme, “Latinos: Driving Prosperity, Power, and Progress in America.”

Nearly five million Latine-owned businesses contribute more than $800 billion to the United States’ economy every year, according to the U.S. Small Business Administration. Furthermore, Latine-owned companies have grown 31.6% since 2012, which is more than double the growth rate of all businesses across the U.S. — which sits at 13.8% — according to Salud America! From unique clothing to home décor to diverse children’s books, check out these 10 Latine-owned companies that have made their mark.

Rizos Curls

Founded by Julissa Prado, Rizos Curls was created to help curly-haired girls find a product that works. The products are made with natural ingredients with the goal of working with all curl patterns, from coils to loose waves. Their products don’t include sulfates, silicones, parabens, artificial dyes or petrolatum, all ingredients that are known to cause a host of health issues. Each ingredient is carefully picked to achieve defined, bouncy, frizz-free curls to “live your best curl life.”

DEZI SKIN

This skincare brand was created with the purpose of helping the user feel confident in their own skin. Desi Perkins, the founder, pays homage to her Mexican roots through the names of many of her products, such as Claro Que C, the Vitamin C Glow Serum, and Agua Fresca, the Gel-Crème Moisturizer. One of the brand’s first products was the Claro Que C serum because, being a beauty influencer, Perkins saw how many people have hyperpigmentation. As a result, the serum has more potent forms of Vitamin C to encourage fine lines to smooth over and the skin to brighten.

Bella Doña

Co-founded by best friends LaLa Romero and Natalia Durazo, Bella Doña was created to celebrate sisterhood while displaying their Los Angeles roots. They took inspiration from the community around them growing up, looking at gold hoops, winged eyeliner and more. This business is rich in tradition and culture, placing Chicano culture at the forefront.

Paisaboys

Friends Joey Barba and Javier Bandera created their brand in an attempt to showcase the voices of the many undocumented Latines who come to the United States to work hard for a better life. Their clothes are statement pieces that pay homage to the various cultural elements that are at play being Mexican and growing up in L.A. Although you have to be vigilant about the clothing drops Paisaboys have around once a month, their clothes are undoubtedly worth the wait.

Latinx With Plants

In the Boyle Heights area, Latinx With Plants began as an Instagram page meant to share memes, plant inspiration and more, but that eventually grew into a successful storefront. Founder Andi Xoch creates a welcoming space that promotes community and mental health through plants and plant care, whether you are new to plant parenthood or a seasoned horticulturist.

La Boticá

An Afro-Dominicana-owned brand that places fragrance at the forefront, La Boticá creates sustainable and luxury products meant to enhance your self-care rituals. Something unique about this brand is that it features indigenous ingredients from South America in its candles, perfumes and body care products. The owner, Dawn Marie West, is a self-taught perfumer who has utilized her over 15 years of experience in the fine arts to create her products. While the designs are sleek and minimalistic, the true story comes from what is inside the bottle; whether it is a delectable perfume, candle or other rich body care product, they tell the story of West’s roots using scents familiar with her home.

Shop Jitana

Jitana is a home décor brand founded by Denise Hernandez, who is of Salvadoran descent. Starting her business in an attempt to enliven people’s homes, Hernandez has been able to befriend and employ various artisans worldwide to supply their handmade goods. She has such an amazing collection of products that are sustainable, ethically sourced and at a fair sticker price.

Brewjeria Company

This brewing company offers a variety of ales with a fun twist. Brewjeria, which combines the words Brew and Brujeria (Spanish for witchcraft), took the creative, spiritual and communal spirit that the Los Angeles and San Gabriel Valley are known for and nestled it in a brewery.

Highland Park Florist

These neighborhood florists have been selling gorgeous, fresh flowers for over 30 years that leave customers in awe. They also allow customers to design custom arrangements to decide how much they want to spend, what the occasion is for and any other notes the florist may need to create the bouquet of someone’s dreams.

Lil’ Libros

Meant to cater to the tiny humans, Lil’ Libros online bookstore was created after mothers Patty Rodriguez and Ariana Stein wanted to create books that celebrated multiculturalism and bilingual literature after realizing it was something they did not have access to growing up. The books focus on diversity, allowing children to see themselves and their communities inside the stories while also incorporating humorous and interactive elements into their books.

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