📌 PINNED | April 4, 2023 4:30 p.m.
Travis Scott stopped by the USC Bookstores Thursday afternoon to promote his “Cactus Jack” merchandise.
The rapper and producer has been promoting the collegiate-branded clothing lineup, a collaboration with sportswear manufacturer Fanatics, with similar appearances at campuses including Louisiana State University and the University of Texas at Austin. Twenty-eight colleges, including USC, have their own versions of the merch available on Scott’s website. Students had been in line since at least 8 p.m. last night.
4:43 p.m.
Henry Kofman, assistant social editor & deputy news photo editor
Scott is officially gone. But there’s still a line for the merch; the bookstores employees’ day is far from over.
4:30 p.m.
Henry Kofman, assistant social editor & deputy news photo editor; Bryce Dechert, deputy sports photo editor
Scott seems to have left.
4:24 p.m.
Henry Kofman, assistant social editor & deputy news photo editor; Bryce Dechert, deputy sports photo editor
Scott has been wandering around for a while now — going outside, then back inside, then back outside again, then back inside again. When he’s outside, as expected, he gets swarmed.
(Gloria Jin)
4:14 p.m.
Henry Kofman, assistant social editor & deputy news photo editor
Sage advice, scrawled on an iPad.
(Henry Kofman / Daily Trojan)
4:14 p.m.
Henry Kofman, assistant social editor & deputy news photo editor
The event seems to be near the end. Scott is outside waving to the crowd of fans.
4:00 p.m.
Bryce Dechert, deputy sports photo editor
JuJu Watkins in the building!
(Bryce Dechert / Daily Trojan)
3:48 p.m.
Henry Kofman, assistant social editor & deputy news photo editor
Scott is behind the register signing merchandise and taking photos with fans. There are a lot of people all huddling around him with event staff, and Department of Public Safety officers trying to keep people moving.
(Bryce Dechert / Daily Trojan)
3:48 p.m.
Bryce Dechert, deputy sports photo editor
T-shirt selling for $68.
(Bryce Dechert / Daily Trojan)
3:46 p.m.
Henry Kofman, assistant social editor & deputy news photo editor
He’s inside!
3:17 p.m.
Henry Kofman, assistant social editor & deputy news photo editor
“Travis Scott’s got immense aura,” said Lynden McCarroll, a sophomore majoring in American pop culture. “I skipped class for this; you know, there’s only one day, ever, that this is going to happen.”
3:16 p.m.
Henry Kofman, assistant social editor & deputy news photo editor
I’m hearing he won’t be here for another 20 to 30 minutes.
3:12 p.m.
Henry Kofman, assistant social editor & deputy news photo editor
“He should have learned his lesson the first time, but apparently not,” said Dani Jackel, a content creator with Barstool Sports, referencing the Astroworld Festival crowd crush in 2021. “But I think that it’s a cool opportunity. Only USC would do this … I personally don’t give a shit about him, necessarily. I mean, I like his music, but I think it’s hilarious that people are so excited over something like this.”
3:01 p.m.
Henry Kofman, assistant social editor & deputy news photo editor
Heading in.
2:41 p.m.
Henry Kofman, assistant social editor & deputy news photo editor
“It is insane, it is crazy — but having seen what Travis Scott fans are capable of, I am not surprised,” said Lame Wadipeba, a sophomore majoring in economics and mathematics. “It’s pretty cool to see these things happening at USC … you know, gives us something to look forward to.”
(Henry Kofman / Daily Trojan)
2:00 p.m.
Henry Kofman, assistant social editor & deputy news photo editor
The line currently zigzags through Associates Park, around the Physical Education Building and continues to the back of Bing Theatre.
1:58 p.m.
Henry Kofman, assistant social editor & deputy news photo editor
A section of Childs Way, directly in front of the bookstore, has been completely blocked off from pedestrian traffic. Possible detours include through Downey Way or around Founders Park.
(Jennifer Nehrer / Daily Trojan)
1:45 p.m.
Henry Kofman, assistant social editor & deputy news photo editor
Scott is scheduled to appear at 3 p.m., but the event could start as late as 3:30 p.m.
