FAIREST OF THEM ALL
The evil under the nail bed
The contemporary nail industry is in an internecine plight.
The contemporary nail industry is in an internecine plight.


Matte or chrome? Coffin or almond? French tip or classic? Gel or regular polish? Acrylic extensions or natural nails?
Stepping into a nail salon grants self-care-oriented consumers agency over the design of their nail set. But the growing infatuation with the industry has created a mutually destructive power imbalance. Nail technicians and manicurists often take advantage of their clients while reinforcing the toxic system.
In the 1950s, Black women began pioneering the prevalence of nail art in American culture. However, they were met with racist and classist prejudice. Stigmatization misconstrued the historically feminine and prideful culture of nail art, demeaning practitioners in every sense.
In ancient China, economic privilege was emphasized through having long nails, communicating one’s distance from manual labor. For Black women, however, the use of acrylics — synthetic nail extensions — was weaponized to imply impoverished status, because they were working class — thus harboring the inability to grow long nails naturally.
The nail industry remained primarily exclusive to minority communities until the end of the 20th century, when celebrities began sporting funky nail designs in music videos and on magazine covers. For example, rap artist Lil’ Kim wore the iconic “money nails” in 1999 — now displayed at the Museum of Modern Art. At the time, respect for nail art was still emerging, but her participation cemented a level of prestige.
While the acceptance of nail art by white Western culture conveniently disregarded decades of Black artistry, teetering the line of cultural appropriation, the industry isn’t explicitly reserved for a given ethnic group. Though not quite cultural appropriation, the lack of acknowledgement and reverence to the pioneers of the nail movement is problematic.
Over time, more communities began to take a stake in the industry. Presently, Vietnamese business owners — the majority of which are women — operate over half of the salons in the United States. Following the Vietnam War, many refugees sought new business opportunities in the U.S. Manicuring and nail care were accessible, as the tools and training were inexpensive and provided high profit margins.
However, competition between upscale nail technicians and convenience-salon manicurists introduced another variable: economic disparity for workers.
In California alone, there are over 130,000 licensed nail technicians, encompassing both at-home luxury artists and convenience salons, the latter of which many Vietnamese people run. They face pressure to keep prices low to compete with more specialized nail artists, prioritizing affordability over high-end intricacy. This has led to low wages for workers and budget cuts in the quality of materials used.
For example, ethyl methacrylate, a binding agent used to secure acrylic extensions, is the professional-grade monomer approved for cosmetic applications.
However, many convenience nail salons utilize methyl methacrylate, a cheaper, dental-grade monomer that is harder to remove. Methyl methacrylate can harm the nail bed’s health and stunt growth later on. Furthermore, infections from trauma to the nail plate aren’t uncommon.
In 2015, California’s Board of Barbering and Cosmetology barred MMA usage due to toxicity; the FDA prohibits pure MMA products.
Even though nail salons feel pressure to keep prices low, the average of the industry as a whole continues to climb, which makes this “affordable” number not-so-affordable after all. Nails that would have cost $40 five years ago reach $120.
While the industry uplifts minority-owned businesses and provides visibility to a culturally significant art form, customers are regularly misguided: They’re often swindled into paying unconscionably high prices with unpronounced risks.
Meanwhile, many Asian-owned salons are frequent targets of racist rhetoric. Whether it’s New York City, Atlanta or Salt Lake City, racial slurs and hate crimes against Asian nail technicians are far too common.
When you consider that nail technicians are coerced into eliciting illegal products, accepting unethically low wages, and enduring racial harm to cut costs and keep their businesses afloat — while customers pay high prices and risk chemical damage — the recompense doesn’t appear all that rewarding after all. The industry doesn’t serve everyone, let alone anyone.
Protections for both paying clientele and performing technicians are needed. The nuance of acknowledging the industry’s benefits does not negate that the current system is exploitative and overwhelmingly unjust.
The governing administration of the nail industry is not doing a thorough enough job to establish ethical practices on both sides. Customers need to stop abusing their artists just as technicians must put an end to clientele deceit.
To help refocus the industry’s value on creative artistry over a pressured, monetized divider, consumers should start decentering it. The perception of nails should be remodeled to underscore expression, not delegate stereotyped identities to individuals. The character of consumers and technicians is more multifaceted than the industry can extrapolate.
Sophia Ainsworth is a sophomore writing about the underbelly and evolution of the beauty industry in her column “Fairest of Them All,” which runs every other Wednesday.
We are the only independent newspaper here at USC, run at every level by students. That means we aren’t tied down by any other interests but those of readers like you: the students, faculty, staff and South Central residents that together make up the USC community.
Independence is a double-edged sword: We have a unique lens into the University’s actions and policies, and can hold powerful figures accountable when others cannot. But that also means our budget is severely limited. We’re already spread thin as we compensate the writers, photographers, artists, designers and editors whose incredible work you see in our paper; as we work to revamp and expand our digital presence, we now have additional staff making podcasts, videos, webpages, our first ever magazine and social media content, who are at risk of being unable to receive the support they deserve.
We are therefore indebted to readers like you, who, by supporting us, help keep our paper independent, free and widely accessible.
Please consider supporting us. Even $1 goes a long way in supporting our work; if you are able, you can also support us with monthly, or even annual, donations. Thank you.
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.
Accept settingsDo Not AcceptWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
The following cookies are also needed - You can choose if you want to allow them:
