DOWNLOADABLE CONTENT
Interactive media deserves your respect
The idea that video games are a lowbrow pastime is an antiquated, uninformed product of a bygone era.
The idea that video games are a lowbrow pastime is an antiquated, uninformed product of a bygone era.


Growing up, I, too, was a victim of the “you’ll be such a fantastic lawyer” curse.
My parents, meaning well, pushed me to my limits throughout my childhood and teenage years. They saw endless potential, and I’m grateful that they had the foresight to invest in what I might become. However, I’m almost certain that their idea of my future was far different from the path I currently walk.
Being a high-achieving, first-generation college student and an eldest daughter isn’t a particularly unique experience. Still, its nuances and minutiae remain veiled to those outside of it. Walking across the stage at high school graduation, the life I envisioned involved law school, academia and Aritzia pantsuits. Oh, how times have changed.
My start in the games industry didn’t look like the typical USC Games student’s tale of fulfilled dreams and romantic pursuit. USC does have the best collegiate interactive media program globally, which is why it draws such high-flying talent from around the world.
But my transition into the industry was jump-started by the divine realization that nothing was preventing me from coalescing my passions — philosophy, sociology, history, writing, art and interactive media — into one deeply fulfilling career.
I feel a bursting sense of pride and joy when thinking about the professional life I’ve built. I have not denied myself a single facet of my interests, and the life I’ve developed is better than I could’ve imagined when I was 18. I couldn’t be happier.
And yet, sometimes, I dread telling certain people about my career path.
Despite my drive and determination, I’ve often been met with a confused half-smile or even a disdainful look when explaining my career choice to older people, or even those in my own generation.
“Oh, I thought you were pursuing a career in journalism,” they say as I watch their respect for me get knocked down a few notches.
If it were two decades ago, I’d call this phenomenon a sign of the times. Video games were consistently villainized in public cultural consciousness by fearmongering, bipartisan voices. Games were associated with nerds, losers, violence and unchecked patriarchy.
But over time, interactive media’s positive impact has blossomed into an undeniable force. Video games have been one of the most influential phenomena of the 21st century, both culturally and economically. The archaic, aloof attitudes that some still harbor toward interactive media are not only snobbish but uninformed.
Let’s start from the economic perspective. The video game industry is a booming power seated at the intersection of technology and entertainment. The games industry’s yearly revenue consistently sits higher than both the film and music industries’ yearly revenues combined, and is “expected to grow to nearly $300 billion in 2029,” according to PwC.
Of course, cultural impact aligns with this profitability. Between pre-existing gaming avenues such as traditional, mobile and virtual reality, and quickly developing concepts like mobile gamified betting and browser puzzles, interactive media touches the lives of billions.
In fact, most people are gamers. If you have a subscription to The New York Times games, or even just solve the Wordle every day, you are a gamer. If you play “Candy Crush,” you are a gamer. Activate Consulting projects that “virtually all online adults in the world will become gamers in the near future, with active gamers reaching 3.7 billion by 2029.”
Gaming intellectual property is more popular than ever. Franchises such as “Super Mario,” “The Last of Us,” “Fallout” and “Minecraft” have received mainstream attention and acclaim through film and television adaptations. Games like “Fortnite” and “Roblox” have ushered in a new era of hyper-mainstream gaming, driven by multiplayer user-generated experiences and appealing to non-stereotypical gaming demographics.
Even non-gamers are influenced. Gaming slang — “final boss,” “spawn,” “side quest,” “NPC,” among countless others — has crept its way into mainstream, cross-generation linguistic use. This slang has become so common that many who use these terms don’t even register that they stem from interactive media origins. In fact, some of these colloquialism conduits are the very people who peer down their noses at gamers and developers.
All this to say, you’d think that after the past 20 years, the negative stigma surrounding gaming should have dispersed. Yet, I’m still met with the same negative attitudes.
I’m not ashamed of my career path or my accomplishments by any means. Rather, I feel a deep-seated irritation and rage toward the antiquated notion that games are a lowbrow, cringeworthy waste of time.
I’ve written about the pompous pretension that art critics and legacy media outlets feel toward video games at length, and I’m not so naive as to kid myself that those pieces might have a significant impact on the opinions of those with the power to shift the narrative. However, this piece serves a different purpose: I am speaking directly to you, the reader.
If you’re already a gamer — or are at least someone aware of games’ impact — take it upon yourself to correct those both in person and online who may be ill-informed about the importance of the medium. If you’re not a gamer, well, my message to you should be pretty clear: keep an open mind and educate yourself; you might discover you’ve been missing out all along.
Aubrie Cole is a senior writing about video games in her column, “Downloadable Content,” which runs every other Friday.
We are the only independent newspaper here at USC, run at every level by students. That means we aren’t tied down by any other interests but those of readers like you: the students, faculty, staff and South Central residents that together make up the USC community.
Independence is a double-edged sword: We have a unique lens into the University’s actions and policies, and can hold powerful figures accountable when others cannot. But that also means our budget is severely limited. We’re already spread thin as we compensate the writers, photographers, artists, designers and editors whose incredible work you see in our paper; as we work to revamp and expand our digital presence, we now have additional staff making podcasts, videos, webpages, our first ever magazine and social media content, who are at risk of being unable to receive the support they deserve.
We are therefore indebted to readers like you, who, by supporting us, help keep our paper independent, free and widely accessible.
Please consider supporting us. Even $1 goes a long way in supporting our work; if you are able, you can also support us with monthly, or even annual, donations. Thank you.
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.
Accept settingsDo Not AcceptWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
The following cookies are also needed - You can choose if you want to allow them:
