Go(go) to Gogobop for fresh bowls

The new Korean restaurant is a worthy competitor to USC Village food mainstays.

3.5

For fans of:

Cava, Chipotle, Seoul Market Eatery

By ANNA JORDAN
Gogobop offers a variety of buffet-style Korean bowls, which are comparable to current USC Village staples like Cava and Sweetgreen but still manage to stand out with dumplings and hotteok options on the menu. (Anna Jordan / Daily Trojan)

In the constant shuffle of eligible competitors cycling through the arena of USC Village, very few manage to gain footing in the shopping center’s shifting sands. Even fewer manage to keep their position for longer than a couple years.

Gogobop, the latest restaurant to have skin in the game, shows promise not because it’s life-changing food, but because it knows its place among the big fish like Cafe Dulce or Starbucks.

Rather than diversifying the menu with bells and whistles like house-crafted beverages or an array of trendy snacks, the Korean restaurant focuses on what it knows.


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The chain — featuring two other Southern California-based locations, and one more to come — offers a customizable, buffet-style experience in which customers can build their own bowls à la Cava or Chipotle, with a heavy emphasis on a diverse and fresh ingredient base.

Eaters can build a base with options like white or purple rice, mixed greens, or sweet potato glass noodles; select a protein from an array featuring tofu, gochujang chicken, beef bulgogi, pork belly and spicy pork; and finish things off with toppings like sweet corn, pickled cabbage or green onions. Sesame oil and up to two other sauces can also be added free of charge.

What differentiates Gogobop from USC Village restaurants like Cava, aside from the restaurants’ respective cuisines, is that diners won’t break the bank for a bowl that has enough food for two meals. As opposed to the average $15 bowl from Cava that’s just enough for one serving, a sizable bowl fit for generous leftovers with no added customizations at Gogobop averages about $13.

With Gogobop phasing out its preset bowls and USC Village’s menu not yet carrying all the options offered at other locations, the construction of a bowl best-suited to each customer is more essential than ever to the eating experience.

Through trial and error, the Daily Trojan has determined that two scoops of rice are almost too much and should be supplemented with generous toppings. Portions are massive and make excellent leftovers, both heated up and cold, but the amount of rice can drown out the rest of the ingredients if not balanced with other options like vegetables or proteins.

Some of the proteins run about $2 extra per scoop — namely the beef bulgogi, spicy pork and pork belly — but the quality and taste are well worth the few extra dollars. The bulgogi meshes well with ample toppings and offers a more balanced, mild vinegar taste, though the gochujang chicken is inoffensive, bordering on unmemorable for the less adventurous.

Of the pricier proteins, the spicy pork is the weakest and a bit inconsistent, with some bites having no spice and others having a kick less than the average hot chip.

For the best of what Gogobop has to offer, the Daily Trojan recommends the pork belly as the best of the more expensive meats, especially with gochujang mayo and an added fried egg for another $2. Its crispy texture and rich flavor make for a meal that, while more expensive, feels worth the price; however, if eaters want the toppings or other ingredients to shine, avoid the pork belly and perhaps opt for a milder protein choice.

While a vegetarian option that isn’t just a meatless bowl is appreciated, the meat-free options are lacking in quality. Among the restaurant’s weaknesses are its teriyaki sauce and its tofu, which, while less expensive, isn’t the most filling nor memorable.

Though the bowls are the star of the show, there are a few quick eats: There are seven-piece beef and plant-based dumplings for $8 that are incredibly similar to both each other and those found in the Trader Joe’s frozen section. Gogobop also offers a single dessert option in the form of hotteok, a flour pancake with a sweet brown sugar filling. It’s sweet, flaky and large for its $4.50 price and could easily be shared, making it the best of the non-bowl menu items.

Whether it’s bowls, dumplings or dessert, those who want enough food for two meals with fresh and healthy ingredients for a decent rate — and who don’t want to spend 30 minutes in line for Cava — should try out Gogobop; it might even stick around for a while.

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