Reggie Bush sues NCAA, Pac-12, USC

The Heisman Trophy winner and former Trojan running back is seeking compensation for the use of his name, image and likeness without permission.

By LEILA MACKENZIE
Reggie Bush will seek compensation from the NCAA, Pac-12 Conference and USC for the use of his name, image and likeness without permission. (Bryce Dechert / Daily Trojan file photo)

This article was updated Sept. 23 at 5:52 p.m. with a statement from the University.

Heisman Trophy winner and former Trojan running back Reggie Bush has filed a lawsuit against the NCAA, Pac-12 Conference and USC. He is seeking compensation for the use of his name, image and likeness without permission.

The revenue streams identified as being tied to Bush’s USC career include television contracts, merchandise sales and media rights.

Earlier this year, Bush had his Heisman Trophy reinstated after it had been stripped from him in 2010 due to disputes about the NCAA’s rules against players receiving gifts from their school.

A University statement to the Daily Trojan read that USC could not address the allegations because it had not received a copy of the lawsuit.“Reggie will always be a revered member of the Trojan Family, and we were very pleased to support his successful efforts to recover his Heisman Trophy,” the statement read.

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