Gen Alpha goes to Sephora
Social media’s beauty and lifestyle machine is driving today’s youngest internet users to the stores — and away from a carefree childhood.
Navigating the touchscape of tomorrow
Dive into the realm where touch reshapes our digital worlds, forging connections from virtual fantasies to tactile realities.
If you give a squirrel a Cheeto…
For better or worse, squirrels have become a staple of campus life. News editor Nathan Elias and associate managing editor Reo examine the history of these ubiquitous creatures.
Your roommate is a local journalist and the world already depends on her
Amid the local news crisis, students in journalism are more important than ever. They shouldn’t be.
A witness to an ethnic cleansing speaks out
Gev Iskajyan, executive director of the Armenian National Committee of America in Artsakh, spoke at USC about his time living under a monthslong humanitarian blockade of the breakaway state, and being forced to flee.
From 1880 to Carol Folt: a deep dive into USC’s architecture
The reasons behind the designs of many of USC’s most iconic buildings.
Sustainable shopping is the new runway fashion
I turn to sustainable shopping and thrifting as a solace in discrepancies in the fashion industry.
Disgust, frustration abound following event with Turkish ambassador
We asked the community for their thoughts. 183 people responded.
¡México baila!: creating a home through dance
Grupo Folklórico de USC inspires pride in culture through communal gatherings
The future of ‘race-neutral’ admissions policies
A former college admissions officer reckons with the Supreme Court’s decision to overturn affirmative action.