Los Angeles’ street food vendors unite for festival

By Sophia lee · Daily Trojan

Posted February 11, 2010 at 11:12 pm in Featured, Lifestyle

1 Star2 Stars3 Stars4 Stars5 Stars (Votes: 3; Avg: 3.33)
Loading ... Loading ...

When it comes to street food, every country has its own trademark. Paris is known for its crêpes, Vietnam for its pho and Mexico for its tacos. And in the United States, each region has its own famous street food: cheese steaks in Philadelphia, pretzels and hotdogs in New York and barbequed pork sandwiches in Memphis.

Good eats · The inaugural gathering — which will be held Saturday — was organized by Shawna Dawson (left) and Sonja Rasula. - Photo courtesy of Monica at BoudoirRougePhoto.com

In Los Angeles, taco trucks reign supreme, but there are other mobile eateries parked across the city serving up everything from dosas to sushi to gourmet sandwiches. Los Angeles’ food-truck scene has grown rapidly in the last few years, which is why native Angelenos Shawna Dawson and Sonja Rasula decided it was finally time to celebrate residents’ common love for both street food and the city.

This Saturday, some of the most popular and innovative street food vendors will convene in one single location to provide a sampling of the best representation of the best street food the city has to offer. Organized and initiated by Dawson, a USC alumna and former Los Angeles community manager of Yelp, and Rasula, founder and director of Unique L.A., the event is the first gathering of its kind, uniting almost 40 different street food vendors from around the city.

“Los Angeles has such a deep and rich history with street food,” Rasula said. “We wanted to celebrate both the new gourmet food trucks and all the old, authentic street food … by combining everything in one festival.”

It is such a simple and obvious idea that one might wonder why it took anyone so long to organize such an event. But street food has neither the best reputation nor an orderly system for conducting business. Within the last few months, there have already been reports of complaints by neighboring restaurants that street food vendors are a nuisance to the city and a threat to their businesses.

From the city’s perspective, it is tough to deal with street food businesses because, unlike restaurant businesses, mobile vendors do not have fixed locations, making it difficult to enforce food safety laws and the city’s ban on street vending.

But the owners of these street food vendors are not criminals, Rasula says. Most of them try to run their business as ethically and peacefully as possible. For example, Gastrobus — a husband and wife-owned food truck selling bistro food — mainly follows around farmers’ markets. In fact, it is through the locally bought produce that owner Antonio Medina draws his inspiration for the day’s menu.

“We are thinking of switching to totally organic so that we can support [the farmer’s market vendors],” Medina said. “They are great people, and we have created such a great relationship with them.”

Medina makes an effort to play fair, as well.

“I try not to park in front of restaurants. That’s not ethical; that’s stealing their business,” said Medina, “and I’m just staying away from the places where the cops are.”

Fortunately, there are advocacy groups — such as the Southern California Vendors Food Association, with whom Rasula and Dawson have partnered for this festival — that are attempting to bring legitimacy to the oft-criticized street vendors. To these groups, street food is a huge benefit to the community as it promotes the city’s diversity and cultural history.

“[Street food] is one of the most amazing, beautiful and delicious things that this city has to offer, and I think it is important that street food has a voice,” Rasula said. “I think we are trying to show the general population a political side — that street food vendors can follow up with laws, they want the permits, they want to serve good food and they just want to be part of the community. They don’t go against the grain. Hopefully, this festival will show that street food is delicious, clean and healthy and that these vendors are ready to take it to the new level in Los Angeles.”

And apparently so are Angelenos. Inspired by the recent boom of food trucks within the past year, Dawson approached Rasula in December about partnering to coordinate an event to celebrate Los Angeles’ diverse street food. By the first week of January, the decision was made, and, in the next few weeks, news of Los Angeles’ first annual Street Food Fest spread around the city via Twitter — the mobile food vendor’s dream promotional platform.

“The first thing when we decided to take on this festival was to sign up for a Twitter account,” Rasula said. “Twitter is insane for food festivals, and it has been an unbelievable resource for us. Especially because a lot of these food trucks already have a lot of crazy fans and followers, we’ve been able to reach thousands and thousands of people. It is interesting how Twitter has changed the media landscape.”

Both Rasula and Dawson have new media backgrounds and have had many experiences with web design, but even with all the online experiences, the energy and time spent on organizing this event has been consuming.

“I would honestly say that I’ve been working 24/7 for the past five weeks,” Rasula said. “This is definitely the biggest and quickest event that either of us have ever done.”

First, they had to procure a location that would be in the heart of the city yet able to accommodate thousands of people. They eventually settled on a private venue, the Los Angeles Center Studios, so that they would be able to serve alcohol, they said. The place is also close to Metro stops so that getting there is convenient and environmentally friendly.

Next came the selection of vendors. In addition to the new gourmet food trucks such as the Grilled Cheese Truck and Gastrobus, there will also be food vendors from the now-dispersed East Los Angeles congregating spot Breed Street and other authentic vendors like Antojitos Mi Abuelita and Mama Koh’s Korean Chicken, they said. The vendors have all committed to keeping their food’s prices to $5 or less, with the average item costing about $2.

With so much food to eat and limited stomach space, Rasula recommends that customers go with a group of friends in order to target four or five food vendors, share the food with one another and try as much as possible. And because of the cheap prices, $20 could allow customers to sample from eight to 10 vendors.

There will be vendors selling non-food items as well. Rasula has selected 30 art and design vendors to attend, making a quaint, uniquely L.A. marketplace. She specifically chose vendors who would complement the food theme. For example, one of the non-food vendors is Paper Pastries, a line of gift cards and stationary adorned with cupcakes, pastries and bacon.

Dawson and Rasula also gave much thought into selecting the event date, eventually deciding on Valentine’s Day weekend.

“There are a lot of people who don’t necessarily buy into Valentine’s per se and perhaps cannot afford to buy expensive gifts and dinners, so we thought this would be a perfect opportunity for those on a budget,” Rasula said. “It’s also a perfect alternative for those who might not have a significant other and just want to hang out with their friends and do something fun and cool over the weekend.”

Ultimately, this event is not just about the food. Rather, it is about bringing Angelenos together in one location to celebrate everything Los Angeles — from the food to the art to the music to, of course, the people.

“We want everybody in the world to know that Los Angeles is a beautiful, world-class city filled with great people and great things,” Rasula said. “I think it’s about time that Los Angeles starts to stand up for itself and shows off a little bit because I truly believe that this is the most exciting city to be living in right now.”

6 Comments on “Los Angeles’ street food vendors unite for festival”

  1. therealslimshady

    wow joe schmoe is my intellectual hero with the school yard arguments. diss LA and throw up the apple as some sort of proof he’s better. well in a city of 8 million i’m sure NY has its share of uncouth and uncultured idiots who happen to make their way to LA on daddy’s money!

  2. Joeschmoe

    “We want everybody in the world to know that Los Angeles is a beautiful, world-class city filled with great people and great things,” Rasula said

    …Los Angeles has some of the most uncouth, uncultured and unsophisticated people I’ve come across. People here don’t know anything about current events, the arts, aren’t well-read and so forth. And your food sucks too.

    • The Real Joe Schmoe

      Spoken like someone who is jealous they cannot afford to live in LA.

      • joe schmoe

        I live in NY city, a place more than double the cost of living than LA there homie… You’re the one whose nerves were struck to even respond. Sorry there, Mr. Simplistic. You’re beneath my mark in life; I’ll stop here so to mitigate further embarrassment on your part killuh.

      • joe schmoe

        Another thing, you’re probably not well-travelled (it’s exhorbitant, you probably CANNOT AFFORD IT), thus you wouldn’t know what it’s like in the Big Apple kid. The typical, ad-hominem attack that that people from USC fall back on is: “I’m better looking than you”; “We’re money, you’re not”…

        Now go back to your financial aid office to see what IRS coverup your mother uses as a hooker. Oh yeah, sorry dog (it’s your crass Angelino-lingo), I already met your sloppy mother last night and she didn’t have change for a dollar. I let her please my phallic senses orally instead.

        Are those bruises on her ribs healed up? Next time I won’t hit her so hard. LOL…

  3. [...] Los Angeles' travel food vendors combine for festival | Daily Trojan [...]

More News

2012 USG Elections Coverage

Daily Trojan Poll

What is your reaction to the news of CNN host Christiane Amanpour speaking at commencement?

View Results

Loading ... Loading ...

Archives

February 2010
SMTWTFS
« Jan Mar »
 123456
78910111213
14151617181920
21222324252627
28 

Browse Archives

News

Ultimate fun

Ultimate fun

Jasper Abu-Jaber, a freshman majoring in economics, attempts to block a pass by Chase Bowman, a senior majoring in communication, during the USC Men’s Ultimate ...

Candidates differ in views, experiences

Candidates for Undergraduate Student Government president emphasized differences in their platforms and biographies in an hourlong debate Wednesday night to an audience of about 150 ...

Artists discuss role of holocaust testimonies in art

Several artists showed videos and  performed Tuesday at the Witness and Responsibility conference to explore artists’ responses to Holocaust testimonies and to create new, informative ...

Ginsburg, Coxe aim to improve Trojan experience

Jared Ginsburg and Sam Coxe are running to be Undergraduate Student Government’s president and vice president, respectively, with the goal of improving the Trojan experience ...

Calif. court overturns Proposition 8

Many students involved with the lesbian, gay, bisexual and transgender community had mixed reactions to news on Tuesday that a federal court ruled Proposition 8 ...

Price party

Members of the USC community gather Tuesday to celebrate the official renaming of the USC School of Public Policy, Planning and Development to the USC ...

Opinion

Perfect is overrated, not worth the effort

Perfect is overrated, not worth the effort

“Nobody’s perfect.” It’s a popular and common phrase, but it hasn’t stopped anyone from trying.[caption id="attachment_44810" align="alignright" width="110" caption="Wendy Fu | Daily Trojan"][/caption]Someone who takes ...

Politics must not compromise health

Do you know anyone who has suffered from breast cancer? Are you at risk? It’s hard to find someone who hasn’t been affected by the ...

Café 84 will serve us better as a dining hall

EVK Restaurant and Grill has only three options you can really count on: chicken nugget Tuesdays, Caesar salad and French fries. These foods are among ...

City has a right to Occupy LA protest murals

The public tends to view graffiti negatively; it is often washed away almost as quickly as it appears. Graffiti, however, can take a wide variety ...

USC promotes healthy eating, doesn’t deliver

Fun fact: If you type “fast food desert” into the Google image search bar, an image of Figueroa Street pops up.The three-block stretch of Figueroa ...

Smartphone use slowly turning into abuse

We’ve all seen comics of bathroom stalls featuring people poring over newspapers, but the bathroom might actually be a more popular destination for checking Facebook.[caption ...

Sports

Women of Troy head to Palo Alto

Women of Troy head to Palo Alto

Though the Women of Troy have lost four of their last six games, USC is poised to pull the upset against the Bay Area schools.[caption ...

Trojans face test in Cal

The last time the USC men’s basketball team faced California, in the Pac-12 opener for both teams, it served as a competitive, back-and-forth contest that ...

The enduring legacy of coach John McKay

As the completion of the John McKay Center nears, Trojan players and fans alike have a lot to be happy about. The new three-story athletic ...

USC club team looking to turn heads

“Wait … USC has a hockey team?” is the typical response people have upon learning of one of the oldest club sports teams at the ...

Pac-12 Digest

USCChristian wins Pac-12 Player of the WeekBehind  the play of sophomore Kaitlyn Christian, the USC women’s tennis team is off to its best start since ...

Lifestyle

Bakeries present quality treats for sweet tooths

First came the cupcake. Bakeries frosted, filled, topped, decorated and supersized the individual treats until there wasn’t much left  to be done.Following suit as the ...

Trendy juice bar proves too costly

Moon Juice, a new juice shop in Venice, conjures the same feeling as Alex Trebek’s pronunciation of French words on Jeopardy!: mild admiration, moderate apprehension ...

Comic prequel receives backlash

Last week, DC Comics dropped a bombshell by announcing the Before Watchmen line, a set of miniseries designed to serve as a prequel to the ...

Legendary jazz musician takes center stage in LA

The causes might have changed, but the spirit remains the same.Iconic jazz instrumentalist Hugh Masekela is no longer fighting against apartheid or the incarceration of ...

Podcast: Daily Trojan’s picks for 2012 Grammys

Lifestyle editor C. Molly Smith and lifestyle assignments editor Eddie Kim make their picks for the 54th Grammy Awards, February 12, 2012 at 8pm at ...

Photos

Slideshow: St. Vincent de Paul Catholic Church

Slideshow: St. Vincent de Paul Catholic Church

This year, the nearby St. Vincent de Paul Catholic Church parish celebrates its 125th anniversary. St. Vincent de Paul, located on Figueroa Street and Adams ...

This Week in Photos: Jan. 30 – Feb. 3

"This Week in Photos" highlights the biggest stories of the week.Trojans upend Utah to end losing streak>>[caption id="attachment_44062" align="aligncenter" width="614" caption="Worth the wait · Sophomore ...

Slideshow: Spring Awakening

Selling out just 36 hours after reservations opened, Cardinal Theatre Productions’ presentation of the rock musical Spring Awakening had to meet some pretty big expectations. ...

Slideshow: USC Men’s Basketball vs. Utah

The USC men’s basketball team put an end to a nine-game losing streak on Saturday night with a decisive 62-45 victory over the Utah Utes ...

Slideshow: USC Women’s Basketball vs. Oregon

The Women of Troy had let a 13-point halftime lead slip all the way down to one in the second half. The Ducks were surging ...