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Advertisements are films, too


Since its inception, the advertising industry has tried to present ads as entertainment, and it’s never been closer to succeeding. Although Americans watch less live television today than we have in the past, TV ads have started to become more a part of pop culture than ever before. With online viewing platforms allowing us to […]

Super Bowl commercials: The good and the bad


Every Super Bowl party has one: that guy who’s “only there for the commercials.” And probably free beer and nachos. But that guy’s got a point – companies pull out all the stops for Super Bowl Sunday, to convince a massive crowd of roaring sports fans that they need a brand new Chevy or 6-pack […]