Historically, the Super Bowl weekend has always been one of the weaker weekends of the year for films simply because so many people, particularly men, are watching the big game. Last weekend wasn’t the worst, with the No. 1 film Hansel and Gretel: Witch Hunters beating expectations by being so bad it’s good while the [...]
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Mama to see strong weekend sales
Though the box office can be pretty unpredictable, there are some basic elements that go into anticipating how well a film is going to do. Some factors include: how other films have done recently, what weekend a film is coming out and what competition it faces. This column will look at these elements to [...]
Read the rest of this article »Stallone’s Expendables unites action film elites
There was once a time when action films ruled cinema. But these were not the action films of today, which safely harbor a PG-13 rating. These films glorified their R rating and ushered in as much on-screen violence, sexuality and as many cheesy one-liners as possible. The 1980s showcased these over-the-top action films best. And [...]
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