Jukely offers first-of-its-kind concert subscription service
Though concerts are always an exciting addition to the weekend, the price tag can be prohibitive, as just a few concerts can add up for a student on a budget. Enter Jukely Unlimited, a service that launched last weekend that‘s being pegged as Netflix for concerts. The concept is simple: For a $25 monthly subscription, users can attend as many Jukely Unlimited concerts as they can fit into their schedules. There is a limit of one per day, and you must confirm the concert you want to see by 5 p.m. on the day of the show.
The service was first introduced in New York in October of last year as an extension of the already existing Jukely concert promotion services. “It started as an experiment with a lot of question marks around it,” said co-founder Bora Celik. “I mean, this is a brand new thing that hasn’t been tried before. Some venues have their own membership plans but that is for that venue only. Ours is multiple venues, multiple cities and its going to be multiple countries soon.”
After quickly finding success in New York, co-founders Celik and Andrew Cornett pursued aggressive expansion. Los Angeles, which premiered its Jukely Unlimited service last week, is only the second in what Celik envisions to be a large network of cities. San Francisco is next, with Austin following soon after. One account gives a user access to concerts in any city where Jukely Unlimited operates. Celik envisions a service that facilitates a travel and concert-going experience where users can travel from town to town enjoying concerts at every stop without having to pay for a new ticket every time.
Jukely is negotiating to add more venues, but it already boasts an impressive amount of shows available. Celik stresses that the app will not be aiming to promote the highest profile concerts, however, but rather to be a gateway to the discovery of artists who are on the rise.
“We’re not positioning the unlimited as a cheap way to get into shows that are selling out for real popular artists. The purpose of Jukely unlimited is artist discovery, it’s music discovery, it’s helping emerging artists to find a platform and build up their fan bases in the beginning of their careers, but you’ll also see a lot of quite established artists in there. Our purpose is to introduce people to emerging artists and help emerging artists find a new audience.”
This spirit of exposure to new artists emerges from Jukely’s origins as only a concert promotion service.
Jukely considers itself specially positioned — the first service of its kind — that exposes new artists to eager audiences that normally would not see them because of the prohibitive ticket prices that can accompany even smaller concerts.
“We have this concept of favorite artists where people normally don’t have a lot of favorite artists, so they would only buy tickets to go see their favorite artists and they wouldn’t buy tickets to go see other people, so then they don’t see other artists because they don’t buy tickets,” said Celik. “Our concept breaks that barrier, removes that friction, gets you to be more spontaneous, more adventurous, more experimental and be able to go see a lot of other artists that you wouldn’t normally see and be introduced to them while seeing them live.”
A large part of Jukely Unlimited’s demographic in New York has been students. Celik spoke at length about the importance of young users of the app because of their ability to create an ambiance at the show. “It’s great for students obviously,” said Celik. “Students are on a budget and have more free time on their hands to be able to go to concerts, and promoters love students because they bring fun to the party and really, one of the main reasons membership is a hit among the promoters is not only because it provides them with additional revenue, but more important than that, the success of a show is not just determined by financial gains, it’s determined by the energy the vibe and the memories created by everyone,”
It is this ability to bring in young attendees that has resonated with promoters and has driven them to join in the app and, in turn, has caused it to grow as quickly as it has.
The service still has plenty of room to grow, however. Obviously, the expansion of the app to more cities will be a big leap for the program, but steps still need to be taken in the app department. The unlimited service is not available on the Jukely app just yet, and this is a glaring omission for a service that aims to be mobile. The limit of one concert per day might also be constricting for some. The service is still in its infancy at three-months-old, and the concept is exciting enough that it is sure to be a major hit among students.