USC students and West 27th Place residents are gearing up to welcome Go Greek Yogurt, a Greek yogurt chain that offers handcrafted frozen yogurt. Its new storefront is now confirmed to be opening in early 2027, according to a statement sent to the Daily Trojan.

Go Greek and other frozen yogurt’s popularity skyrocketed in recent years with Go Greek becoming a celebrity favorite with its advertised health benefits. Now, the frozen yogurt resurgence has officially reached USC.

“I was scrolling on TikTok, and then I got a talking about how Go Greek was coming to USC, and I was so excited,” said Kasey Lee, a freshman majoring in business administration. “It’s honestly the best froyo I’ve ever had. … Froyo is something anyone can bond over since there’s so many different choices … there’s a flavor for everyone.”

Alexis Dorfler, the community manager at West 27th Place, an off-campus housing community, said Go Greek was looking for a spot in proximity to the USC area. The new location adds variety with a healthier food option for residents, according to Dorfler.

“[Construction] has not begun yet, but they’re trying to get all the permits right now and hoping to break ground in the next few weeks,” Dorfler said. “We were down to a few different potential people who wanted to move into [a vacant] space, but we just thought [Go Greek] … was the best fit with the businesses we already had.”

Kyle Corrales, a leasing and marketing assistant at West 27th Place, hopes the Go Greek location draws more people into living at West 27th Place.

“That retail space has always been empty … and whoever wanted it just got to it first,” Corrales said. “Then we found out that it was Go Greek who was taking over it, and I hadn’t heard of Go Greek before, but just [hearing] the description of it, I was like, ‘Oh yeah, I could see myself going there pretty often.’”

Dorfler said her goal is to make sure West 27th residents have everything at their fingertips to give them a well-rounded experience.

“I’m very excited to do some partnerships with [Go Greek] for our residents here to maybe get discounts,” Dorfler said. “They already are excited to do kickoff events with our other retail spots and do promotions together, which you don’t typically see for a lot of retail spaces. They’ve … been so excited to get involved in the community, which … is going to make a huge difference.”

Isabella Alcala, a sophomore majoring in business administration and a West 27th Place resident, said the Go Greek opening under her building was almost “too good to be true.” She said she expects many USC students and Los Angeles residents will likely flock to the new location.

“I feel like it’s gonna be super busy the first month or two … since it’s just in the area,” Alcala said. “I’m happy it’s only a few feet away from me.”

The new Go Greek location is a 14-minute walk from University Park Campus. Sofia Wong, a freshman majoring in health and human sciences, said the distance isn’t a big deal.

“I wouldn’t mind walking there; I already go off campus … but I never go without a couple friends,” Wong said. “It could become a little escape from campus just to go get some frozen yogurt with friends.”

Go Greek offers house flavors such as Plain Tart, Chocolate and Greek Honey, but also rotates seasonal flavors each month. It prices its frozen yogurt by weight starting at $1.35 per ounce.

“Last month, they had this mango flavor, and [it] was the first time I’ve ever tried that … [it] was my favorite of all time,” Lee said. “Maybe the dining hall [ice cream] machines will have some competition now.”