USC hype leads to ticket sales spike


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At first, I couldn’t help but smirk. Earlier this month, USC released a handful of promotional videos for the upcoming season, highlighted by the slogan: “We play for the 90,000 faithful. ” The implication, of course, is that the Trojans will be suiting up in front of sellout crowds at the 93,607-seat Los Angeles Memorial […]

Preseason hype does not equate to wins


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Oh, the difference a year makes. A year ago, USC ranked No. 25 in the Associated Press’ preseason college football poll. In USA Today’s poll, the Trojans were absent because of sanctions. One 10-2 season and one upset of Oregon later, the Trojans now rank in the top three in every preseason poll imaginable, including […]