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Trojans will thrive in playoff system


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It’s no secret that brand names drive TV ratings in sports. The NFL, the NBA and college football are all the same in this regard: Big names sell tickets and draw attention. As legendary as Boise State’s victory over Oklahoma was in the 2007 Fiesta Bowl, it was also one of the lowest-rated games of […]

Orgeron’s energy a better fit for Trojans


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When newly appointed interim USC head coach Ed Orgeron took the podium for last Sunday’s press conference, he didn’t promise a Rose Bowl berth. He didn’t guarantee USC would beat a certain conference rival. What he did say, though, was telling. “I’m gonna have some energy, some excitement. High-fiving guys, having fun,” Orgeron said. But […]

Firing of O’Neill is bad news for Kiffin


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On Monday morning, I was woken up by the sound of my phone vibrating. Still groggy, I picked it up and was immediately snapped out of my daze: men’s basketball coach Kevin O’Neill had been fired. My initial thought was how strange the timing seemed: After all, the team had just won a game, something […]

A bowl bid still counts for something


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Conference championship Saturday has come and gone. The BCS selection show came and went. What did both of these television programs have in common? Neither of them involved USC. If you had told me when the season began that USC would be playing Georgia Tech in a bowl game, I’d have guessed the Trojans got […]

Trojans fall to Bruins in rivalry clash, 38-28


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Saturday didn’t turn out like 1974 for No. 18 USC. Instead, it turned out like much of 2012. On the game’s first snap, senior quarterback Matt Barkley looked to his left and fired a pass toward Marqise Lee. But the sophomore wide receiver was swarmed by two defenders, and the pass was snatched by UCLA […]

Crosstown rivalry has produced epic clashes


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Now this is more like it. USC and UCLA will square off on Saturday in college sports’ greatest crosstown rivalry, and provided the college football fans can wake up early enough to catch the noon kickoff time, more eyes will be on this game than in recent years because of what’s at stake. The Pac-12 […]