FROM THE EDITOR: Daily Trojan looking to adapt to times

Allow me to state the obvious: The media landscape is rapidly evolving.

Though, for journalists, this evolution feels like the breaking news story that won’t quit. The Daily Trojan does not typically report on the state of the media — print or otherwise — because it’s simply not why we’re here. To discuss the challenges we face as a news source in the digital age seems awfully self-serving, but frankly, I don’t think it’s something that we can, or should, ignore any longer.

Media organizations have been battling for your attention for years. Publications are doing everything they can to make sure that when you log on to your computer or unlock your phone, you seek out their content and not the competition’s. And despite the cutthroat, dog-eat-dog nature of this media war, it’s ultimately you, the reader, who benefits from the plethora of information at your disposal.

New ways to consume this information permeate our lives every day — apps are developed, blogs are posted, tweets are tweeted  — and the Daily Trojan is part of that change. We, as your premier resource for campus news, have an obligation to provide you with stories you want to read in the format you want to read them in, and you as our readers have a right to know how we are striving to do just that.

This semester, look out for changes to our online presence. We will be providing you with more content on a wider range of topics. There will be new blogs, videos and podcasts, all of which will serve as a new way to expand our coverage of life at USC. We understand that you want your news on the go, and we’re here to provide that.

There are, however, a few things that will not change.

The Daily Trojan has been around for a long time, and for good reason. Our commitment to honest, original reporting has allowed us to fulfill our mission to cover this campus for the past 103 years. Though the stories that fill these pages might not always be the flashiest, they are written with students in mind.

As editor in chief, my goal is to make the Daily Trojan relevant to you. A campus newspaper should facilitate discussion about the university it serves. It should be the watchdog of the campus. It should be something you look forward to reading every day.

I want you to look to us for not only USC news, but also for blogs, reviews, editorials, game recaps, even photos of what happened on campus yesterday. I want you to think of us when you wonder about that ominous Trojan Alert, or when you see a police car speeding along the perimeter of campus. Most of all, I want you to tell us what you think. Tell us what you want to read, tell us what we should be doing more of and, of course, tell us what we’re doing wrong and why.

USC will no doubt continue to change this semester, as it has each semester since its establishment. But we’ll be here, too, faithfully bringing the stories of this campus to you every day. It’s a job that we will not take for granted.

1 reply
  1. Thekatman
    Thekatman says:

    Continue doing what you guys do. It’s great and allows, even us alimni, a chance to read about what’s going on at the campus.

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