Posts

New streaming business model paves way


When kids in the modern day want to kick back with their favorite television show after a long, hard day’s work, very few turn on their actual television sets. With the advent of Netflix, Hulu, HBO Go and dozens of other streaming sites, as well as the handy DVR and TiVo recording devices, the idea […]

Shows demand fresh look at rating system


There are certain shows that you just need to watch live — shows with extreme cliffhangers or addicting dramatic moments where DVR-ing them or waiting for the episodes to go on Hulu simply is not an option. However, it is possible — normal even — for people to be fans of shows that they do […]

The case for binge watching television


It’s not uncommon for a college student to spend a lazy Sunday sitting around, watching Netflix and catching up on episode after episode of his or her favorite show. Whether it’s Friends, Pretty Little Liars, or whatever the obsession is that  week, quality time spend lying in bed enjoying the same show back-to-back can prove […]

Billboard markets ideas not materials


Traffic. Even as the source of many Angelenos’ collective frustration, it surprisingly provides the only time we get to sit in one place. And when we get stuck bumper-to-bumper, we try to find other modes of entertainment. If we simply sit in the car and let our eyes roam, they will undoubtedly fall on the […]

TV becomes a celebrated medium


Three and a half months ago, my first tack in trying to come up with a name for this column involved attempting to riff off some of television’s more colorful nicknames. Dispiriting as it was to discard a slew of admittedly horrible ideas, it wasn’t nearly as disheartening as the realization of what some of […]

TV campaigns find signature promotions


If a show airs in its time slot and no one is tuned in to watch it, does it make a sound? It’s an “if a tree falls in a forest” question that most network executives would be perfectly happy going their whole careers without ever discovering the answer to. Countless dollars are spent every […]