Now is the time for Dornsife to transform


What should the name USC Dana and David Dornsife College of Letters, Arts and Sciences mean? Seems like an odd question, but with the record $200-million donation Dana and David Dornsife gave to the College last March, it not only got a new name but a chance to reinvent and to create a brand to […]

Cigarette sales to California teens drop to record low


The results of the 2011 Youth Tobacco Purchase Survey released this Sept. 22 showed cigarette sales to minors have reached a new low in California. For the study, 15- and 16-year-old teens were hired to purchase cigarettes at a random sample of 800 tobacco retailers throughout the state. Only 5.6 percent of stores illegally sold […]

Patrick Stump uses abstract approach for new music video


When a song is based on a city, most would imagine a video filled with clips of a bustling city. Patrick Stump, lead singer of Fall Out Boy, strayed from that image with the premiere of his first solo video Sept. 20 for his single “This City,” featuring Lupe Fiasco. The song, off Stump’s upcoming […]

Marshall aims to improve energy and IT efficiency


The Marshall School of Business has implemented a new initiative from Verdiem Surveyor, a major provider of IT energy management and efficiency software. The new system aims to successfully reduce energy expended by PCs and Macs on Marshall’s IT network without negatively impacting users or the IT system as a whole. A primary objective of […]

USC blown away by Arizona State in first loss of the season


USC junior safety Jawanza Starling missed a tackle and Arizona State running back Cameron Marshall finished off a 70-yard run to give the Sun Devils a 7-0 lead in the opening minutes. That set the tone for the rest of the game as the Sun Devils ran away from No. 23 USC (3-1, 1-1) late […]