Free concerts deserve greater publicity
An aspect of college life students look forward to is cultural enrichment. For Conquest later this month, Program Board has announced that Cobra Starship will be performing.
Program Board should ensure that these big-ticket events aren’t the only ones getting the attention on campus.
The opportunity to attend concerts organized by USC’s Program Board, Thornton School of Music and various concerts held at venues such as Ground Zero Performance Cafe are numerous at USC.
These types of events, however, aren’t widely publicized to the student body.
As a result, it appears USC does not offer much as far as musical enrichment on campus. In reality, this university is boiling over with talent and free concerts that are often overlooked.
Having more concerts of varying genres is a productive way to bring the student body together.
USC needs to publicize events more often to cultivate and continue to bring students together.
“I only know of one concert that has been put on and that was during Welcome Week,” said Brentley Campbell, a freshman majoring in business administration.
Sadly, many students share this view, and it’s a shame because USC has so much free music to offer.
On Mondays, Ground Zero has open mic nights and, on Thursdays, “Jazz Nights” features musicians from Thornton. These concerts are only really publicized at the cafe.
If you live in don’t visit Ground Zero often, you will most likely miss out on the opportunities the cafe provides for free music.
Moreover, a capella groups regularly perform on campus though they too, are often under-publicized.
As a result of overlooking the multiple music niches around campus, students are sometimes disappointed with the Program Board’s concerts because the headliner doesn’t appeal to everyone.
Tokyo Police Club — the band for this semester’s Welcome Week — was not widely lauded by some students because their genre of music wasn’t exactly the mainstream radio music that many students listen to.
USC should make sure to publicize the events that go on through the year. Everyone can have his or her musical tastes satisfied.
Students could come together in spaces other than the three concerts put on by Program Board to meet new people and enjoy free music.
Only minutes away from the Nokia theatre and Staples Center, this campus is an ideal venue to bring many genres of music to one space to satisfy the varying musical interests of the students.
Yet it’s not enough to bring the music; it has to be noticed. Establishing a monthly newsletter that outlines all of the free concerts occuring on campus would be a wise first step in this direction.
Students don’t take advantage of all the free concerts. The university should seek to satisfy the different music interests on this campus by instead emphasizing the lesser-known concerts.
Karla Chavez is a freshman majoring in business administration.
Mellissa Linton is a sophomore majoring in English.