Trojans to play the role of the underdog


From entrance signs honoring the likes of Fred Lynn, Mark McGwire and Randy Johnson to the 12 national championship banners hanging so proudly as you step just a few feet inside the stadium to the Prior Plaza wall — which has 184 hanging plaques to commemorate every All-American and every major leaguer who has ever […]

A transition to television grows in appeal for film stars


“Do TV and no one will ever take you seriously again.” If viewers were asked to explain why they laughed at this line, spoken by ultra conservative network executive Jack Donaghy on 30 Rock, the most common response would likely be along the lines of: “Because it’s true.” Context certainly plays a role in understanding […]

USC competitions should include global issues


During my time at Marshall School of Business, I’ve found it difficult to convince business students to incorporate social or community benefits as an essential part of their business solutions. Persuading established business leaders might be even harder. Today, however, many leading global case competitions are marching boldly in that direction. The Hult Global Case […]