TV campaigns find signature promotions


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If a show airs in its time slot and no one is tuned in to watch it, does it make a sound? It’s an “if a tree falls in a forest” question that most network executives would be perfectly happy going their whole careers without ever discovering the answer to. Countless dollars are spent every […]

Letter to the editor


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The university should  permit alcohol sales at baseball games. Drinking and watching sports are synonymous. A jumbo ballpark hot dog, a bag of peanuts and a nice cold beer is what watching a baseball game is all about. It is the American tradition that the beautiful sport of baseball was built upon. In fact, baseball […]

Students must master good judgment skills


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In a high-stakes professional situation, such as choosing an insurance company for a client or making investment decisions, there is little room for poor judgment. It is the challenge of learning judgment at school that helps us understand our limitations before we enter the business world after graduation. We can improve our capacity for good […]

Women of Troy split a pair of matches to finish conference play


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The Women of Troy split a pair of Mountain Pacific Sports Federation conference matches on the road this weekend, defeating No. 8 San Jose State 8-5 on Friday before falling 9-8 in overtime to No. 2 Stanford on Saturday. The road trip wrapped up USC’s conference schedule a week earlier than most teams, as the […]

USC expands radio network with purchase


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USC Radio has reached an agreement to purchase KCNL, a San Jose-area Spanish talk and music station, for $7.5 million. The agreement continues USC’s statewide expansion, wherein KUSC will convert KCNL 104.9 to a non-commercial classical music station. USC will acquire the station from Principle Broadcasting Network San Jose, LLC, owned by Charles Banta, according […]

Who is rapper Jay Electronica?


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Jay Electronica is the greatest rapper you’ve never heard of. If you have heard the name, then it’s likely that you haven’t heard enough of him and not because you haven’t been listening, but because his releases have been sparse and his live appearances elusive. Adjectives to describe his rapping abilities: sophisticated, explosive and otherworldly. […]

Video: Springfest 2012


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Program Board hosted its annual Springfest Saturday night, with headliners Wolfgang Gartner and Macklemore. Read the concert review here. By Luciano Nunez