“It would be mortifying to the feelings of many ladies, could they be made to understand how little the heart of a man is affected by what is costly or new in their attire. … Woman is fine for her own satisfaction alone. No man will admire her the more, no woman will like her [...]

It’s 1993. Many current USC undergraduates aren’t even born yet. Michael Jordan is on fire. Cheers airs its last episode. Unforgiven wins the Oscar for best picture. And perhaps most important, current Real Housewives of Atlanta star Kenya Moore wins Miss USA. But something else happened in 1993. Something that might have felt small at [...]

Coachella. It’s that wonderful time of year when fashionable teens, attention-starved celebrities in pursuit of PR opportunities, and jaded hipsters flock to an otherwise unknown region of California in an attempt to out-trend each other (and maybe listen to some cool music too). Each year the renowned music festival garners around 50,000 attendees— and among [...]

Everyone was waiting for it, counting down the days until April 7 arrived. Holding their breaths, biting their nails, hearts pounding in anticipation. The Mad Men season six premiere. It seemed like you couldn’t sign on to a news feed or walk into a coffee shop without hearing someone moaning and crying over how badly [...]

USC senior Stevee Jo Eads’ Drop Your Panties lingerie creates fun, flirty clothing.

Sometime during the past week, between recovering from a crazy spring break and catching up on work pushed aside, I looked out my window and saw it. Spring. Though we live in the land of no seasons, the past few months have been filled with rainy days and frigid nights. And though my friends back [...]

We’ve been waiting for it, craving it, praying for it and finally it’s so close that we can touch it: spring break. For one glorious week, USC students will get time off from studying, attending mundane classes and dealing with extracurriculars. For one week, we can forget about that stupid thing called “responsibility” and just [...]

Apparently, the Super Bowl is a big deal. Now, I do the parties, the cheering and eating and screaming, but, honestly, the outcome of the Super Bowl has no effect on my life whatsoever. And apparently, the NBA’s Finals are also a big deal. Again, I’m a good sport — but a good sport who [...]

“Please be sure that buttocks and female breasts are adequately covered. Thong type costumes are problematic. Please avoid exposing bare fleshy under curves of the buttocks and buttock crack. Bare sides or under curvature of the breasts is also problematic. Please avoid sheer see-through clothing that could possibly expose female breast nipples. Please be sure [...]

Alumna Vivi Lynch said she saw a need for a fun and affordable clothing store near USC. Her shop caters specifically to students.